LG Group is dispatching a roughly 30-strong executive team to Nvidia's Santa Clara headquarters on June 24, capping a fast-moving partnership that began at the chief-executive level less than three weeks ago.
The visit follows a June 8 meeting at LG Twin Towers in Seoul where LG Chairman Koo Kwang-mo and Nvidia CEO Jensen Huang agreed to a broad strategic alliance spanning three areas — Mobility, AI Infrastructure and Physical AI — which the two companies are marketing under the shorthand M.A.P.
Delegation and scope
The California contingent includes LG CNS CEO Hyun Shin-gyoon, LG Electronics Chief Technology Officer Kim Byoung-hoon, LG Sciencepark President Chung Sue-hyun, LG Electronics HS Research Center head Lee Hyeon-wook and LG Innotek CTO John Min. Engineers and product managers from LG Electronics (066570.KS), LG Innotek (011070.KS), LG CNS (064400.KS), LG Energy Solution (373220.KS) and LG Uplus (032640.KS) round out the group.
What each pillar covers
Physical AI and Robotics: LG Innotek will develop optical sensing modules for robot perception using Nvidia's GR00T foundation model. LG CNS is embedding the results into its PhysicalWorks industrial platform, targeting manufacturing and logistics automation.
AI Infrastructure: LG Electronics is aligning its CDU liquid-cooling and cold-plate hardware with the Nvidia DSX data-centre design. LG Energy Solution is supplying 800V DC power solutions for hyperscale sites, while LG CNS is building out next-generation AI data centres using DSX. LG Uplus is deploying large-scale AI infrastructure anchored by Nvidia Rubin GPUs.
Mobility: LG Electronics is integrating in-vehicle infotainment capabilities with the Nvidia DRIVE Hyperion ADAS platform. LG Innotek is contributing communications, sensing and lighting components for the automotive stack.
Separately, LG AI Research is optimising its EXAONE large-language model on Nvidia Blackwell GPUs and expanding the ChatEXAONE enterprise AI agent.
Executives on the record
"Korea is extraordinary at manufacturing, mechatronics and AI," Huang said at the Seoul meeting. "We see robotics and physical AI as a major growth sector." Koo characterised the dialogue as "very in-depth and inspiring on strategic cooperation."
Part B — Market and Competitive Context
The M.A.P. alliance arrives as South Korea's government is accelerating a national AI roadmap and as global hyperscalers race to source data-centre hardware outside the United States. LG's participation positions the conglomerate as a full-stack supplier — from GPU-ready power and cooling (LG Electronics, LG Energy Solution) to AI software platforms (LG CNS, LG AI Research) to robotics optics (LG Innotek).
The constellation of subsidiaries involved reflects a deliberate "One LG" strategy: rather than individual units pursuing Nvidia tie-ups independently, the group is coordinating a unified front. No financial commitments were disclosed, but the scope — five listed subsidiaries, three technology pillars and back-to-back chairman-level engagements within a fortnight — signals an unusually deep integration effort.
The visit on June 24 is expected to produce working-level roadmaps for joint development. Analysts will watch for concrete contract announcements, particularly around Nvidia's next-generation Rubin GPU rollout and GR00T commercial licensing, in the coming quarters.
Sources: Korea Herald · Korea Times · PR Newswire
